I’m a Brand and Integrated Marketing leader focused on building customer-led marketing strategies, scalable go-to-market systems, and emotionally resonant brand experiences.

Over the past decade, I’ve led omni-channel marketing initiatives across retail, eCommerce, consumer products, and customer experience organizations, specializing in integrated marketing transformation, brand strategy, customer insight development, lifecycle marketing, and cross-functional GTM orchestration.

Currently, I lead integrated marketing strategy at Sur La Table across Brand, Hardgoods, Culinary, Retail, and Services businesses, helping align Creative, Merchandising, Retail Operations, Performance Marketing, and Executive Leadership around cohesive customer experiences across digital, retail, direct mail, catalog, TV/CTV, influencer, and experiential channels.

A large part of my work centers around helping organizations evolve from reactive, promotion-led marketing toward more intentional, customer-centered brand storytelling. I’m especially passionate about building marketing systems that balance commercial performance with emotional connection, ensuring brands not only drive results, but create meaningful relationships with the customers they serve.

My experience spans enterprise campaign orchestration, integrated planning transformation, customer segmentation strategy, lifecycle marketing, brand positioning, and operational framework development. Throughout my career, I’ve helped launch national brand campaigns, develop customer personas grounded in behavioral insights, scale integrated marketing infrastructure, and drive measurable business impact through both brand and performance-focused initiatives.

I’m known for bringing clarity to complex organizations, leading through influence, and building strong cross-functional relationships grounded in trust, empathy, and accountability. I believe the strongest marketing organizations are not only creative and strategic, but operationally aligned, customer-obsessed, and agile enough to evolve alongside culture and consumer behavior.

Outside of work, I’m deeply inspired by food, travel, design, and the ways shared experiences bring people together, which continues to shape how I think about storytelling, hospitality, and brand connection.