• Develop and Implement Brand Strategy: Create and execute comprehensive brand strategies that align with business objectives, ensuring consistent messaging across all platforms.

• Conduct Market Research and Analysis: Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities and inform marketing initiatives.

• Manage Integrated Marketing Campaigns: Plan, execute, and oversee multi-channel marketing campaigns, both in-store and digital, while collaborating with cross-functional teams to ensure cohesive brand representation.

• Monitor Brand Performance and Optimize: Track key performance metrics to evaluate the effectiveness of marketing strategies, making adjustments to maximize return on investment.

• Build Partnerships and Foster Relationships: Develop and maintain relationships with external partners, including brands for co-marketing initiatives, influencers, and media, to enhance brand visibility and reach through sponsored culinary classes and other collaborative efforts.

• Own and govern a marketing budget of $2MM for a portfolio of 14 brands generating revenue of $20MM per year.

• Develop growth strategies in product assortment, content, pricing, promotion, marketing, and product development for all brands in the portfolio.

• Launch over 100 creative tests that have increased conversion by +910bps and launched 10 new products driving an additional $3.5MM in revenue annually

• Manage a mixed team of independent contractors and full-time employees dedicated to brand monitoring, brand analytics, and social media content strategy.

• Grew revenue in the stuffed animal category by 106% YoY in February ’22 by launching a new bidding and targeting PPC strategy.

• Led the first direct mail catalog test for the stuffed animal category, including developing KPIs around engagement, ROI, and customer value.

• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance growth plans.

Prior roles at company: Project Coordinator and Program Manager I

• Delivered strategy, roadmap, testing plans, goals, budget, user-flow, go to market strategy, KPIs, and c-suite weekly reporting for over 8 customer facing programs. Programs ranging from product reviews, subscription service, customer lifecycle, credit card, and customer segmentation.

• Orchestrated cross-functional teams of up to 15 senior managers to develop multiple campaigns, including the company’s first multi-channel integrated marketing campaign.

• Established beta tests in customer segmentation utilizing scrappy solutions to build out business cases for buy-in from senior leaders across the company.

• Compiled customer data and conducted consumer research to develop quantitative and qualitative assessments of program performance. Implemented program changes and developed new programs based on results.

• Coached team members on strategies to accomplish challenging goals or aide in creative solutions to find a path forward.

• Successfully negotiated contracts with vendor partners to hit the annual budget of $500K.

Solo traveled through Central America.

• Managed affiliate marketing programs Rewards Style (like it to know it), Rakuten, and Share A Sale.

• Developed daily reporting on company performance around marketing and merchandising to share with senior leadership. •

• Project managed up to 10 photoshoots, 5 video shoots, and 5 pop-up events annually.

• Launched company subscription box in a 3-month timeline. S

• Secured packaging, launched box on-site, built marketing campaign, and sourced ‘gifted’ products for the box by cold-calling companies.

• Onboarded and implemented 3rd party vendors to ensure seamless system integration. Vendors included Shopify, Bazaarvoice, Loyalty Lion, RewardStyle, and Bright pearl.

Prior role at company: Travel Consultant

• Assist team leader with sales reporting, team goal setting, customer escalations, and day to day people management.

• Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.

• Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals.

• Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service. Received global company award for exceeding customer expectation.